About half the price of Salesforce and HubSpot

A CRM built around your business, not the other way around

Salesforce and HubSpot charge brutal prices for bloated software you have to bend your team around. Unforced builds you a custom CRM that fits how you already work. You own it, and you add AI features when you want them.

Get startedSee what you'd save
northwind.getunforced.com

Companies

Sorted byLast activityAdvanced filter3
CompanyDomainAssociated dealARRICP fitAIConnection
Linear
linear.appExpansion$24,000
92
Very strong
Stripe
stripe.comNew business$40,000
80
Strong
Notion
notion.soEnterprise$31,000
88
Very strong
GitHub
github.comPilot$12,000
64
Good
Slack
slack.comRenewal$15,000
58
Weak
Vercel
vercel.comUpsell$52,000ClosedVery strong
1,439 companies$486,000 open · 38% win rate

Replaces your old CRM

SalesforceHubSpotPipedriveZohoMonday

Connects to the tools you already use

GmailOutlookSlackNotionGoogle DriveStripeQuickBooksXeroZoomCalendlyZapier

Savings calculator

See what you're overpaying right now

Legacy CRMs bill you per seat, every month, forever. Unforced is a subscription that runs about half the price, for a CRM built around your team. Move the sliders to see the gap.

25

People at your company who log in, not your contacts.

$165/mo
Use pricing for

Your savings / year

~$24,800

Your CRM today
$49,500/yr
You save with Unforced
$24,800/yr
That's about
50% less
Get started

Unforced is a one-time build fee plus a monthly subscription. Comparison uses list prices for illustration. We give you an exact quote after scoping.

How it works

From your workflow to a live CRM in four steps

01

Map

We learn how your team actually sells and serves customers. Your stages, your fields, your handoffs. No forcing your process into someone else's boxes.

02

Design

You get a working prototype of your CRM in days, not months. You click through it, tell us what is wrong, and we adjust. Nothing ships until it fits.

03

Build and migrate

We build the real thing and move your data over from your current CRM. Contacts, deals, notes, and history all come with you. We connect your email and tools.

04

Own it

Your CRM goes live and it is yours. We host it, support it, and make changes as your business changes. Want AI features later? We add them on top.

Why Unforced

Custom software without the enterprise price tag

Built around you

Off-the-shelf CRMs make you change how you work to fit their software. Unforced does the opposite. Your CRM matches your process on day one.

No per-seat tax

Legacy CRMs charge you every month for every user, forever. Add a person, pay more. Unforced is a flat fee that does not grow when your team does.

No lock-in, no renewal traps

Salesforce holds your data hostage, then raises your renewal price every year. With Unforced your data is always yours to export, your price does not jump on you, and you can leave any time.

AI when you want it

Lead scoring, follow-up drafts, call summaries. We add smart features only where they help, and only when you ask. You never pay for AI you do not use.

Real people build it

You work directly with the person building your CRM. No sales engineers, no support tiers, no ticket queue. Just a clear line to someone who knows your setup.

Half the price

Unforced is a subscription that runs about half of what Salesforce or HubSpot would cost you. A custom CRM for less than off-the-shelf.

One workspace, not a dozen clouds

Salesforce sells a new cloud for every job

Sales Cloud. Service Cloud. Marketing Cloud. CPQ. Data Cloud. Each one is a separate license, a separate bill, and one more thing to wire together. Unforced builds the pieces you actually need into a single system your team already knows.

The Salesforce stack

7 bills
  • Sales CloudAdd-on
  • Service CloudAdd-on
  • Marketing CloudAdd-on
  • Revenue Cloud (CPQ)Add-on
  • Experience CloudAdd-on
  • Data CloudAdd-on
  • Einstein AIAdd-on

Your Unforced workspace

1 bill
  • Deals and pipeline
  • Support inbox
  • Campaigns
  • Quotes and invoices
  • Customer portal
  • Unified customer data
  • AI where it helps

Start with the modules you need. Add the rest whenever you want.

Optional AI

Add AI features when they earn their keep

A CRM should save your team time, not create busywork. Because we build yours from scratch, we can add AI exactly where it helps and leave it out everywhere else. Start simple. Turn features on as you grow.

  • Lead scoring. Rank deals by how likely they are to close, based on your own history.
  • Drafted follow-ups. A ready-to-send email waits on every deal that has gone quiet.
  • Call summaries. Notes and next steps written for you the moment a call ends.
  • Auto data entry. New contacts and deals created from your inbox, so nothing slips.

AI features are quoted per feature, so you only pay for what you use.

Vertex Health · $24,00092% likely to close

Suggested follow-up

Hi Dana, thanks for the demo yesterday. I put together the rollout timeline you asked about. Want to lock in a start date for next week?

Call summary · 12 min

  • Budget approved for Q3
  • Needs SOC 2 docs before signing
  • Next step: send timeline, book kickoff

Pricing

A build fee, then a flat monthly

One build fee to set up your CRM, then a flat monthly for hosting, support, and changes. Most teams pay about half of what Salesforce or HubSpot was costing them. No per-seat fees. Cancel anytime.

Core

$500

/mo

+ $2,500 one-time build

  • Your workflow, contacts, and pipeline, built to fit
  • Up to 3 integrations (email, calendar, one tool)
  • Data migrated off your old CRM
  • Unlimited users, cancel anytime, keep your data
Get started

Growth

$1,000

/mo

+ $5,000 one-time build

  • Everything in Core
  • Custom objects and automations for your process
  • Unlimited integrations and multiple teams
  • Priority changes and a direct line to your builder
Get started

Most teams save $20,000 to $200,000 a year versus Salesforce or HubSpot. See full pricing details.

FAQ

The questions every team asks

Stop renting software that doesn't fit

Tell us how your team works today. We map it, scope your CRM, and show you the number. If a custom build isn't the right call, we'll tell you.

Get started